Marketing Strategies : What is Advertisement?

Advertisement

Any piece of Information which diverts the minds of customer towards their brand , products or idea can be known as advertisment. It is a tool which is used to stimulating the customers to take or continue with particular decision. This advertisements are capable to divert the attention of viewers, listener or readers towards any brand. This is an vital element of promotion. 

Objectives

1. To inform the audience about products information. It's helpful in informing the target audience about the business of new organization.

2. To influence the Audience. Sometimes, informing the audience can't generate the required results. So, companies can start to influence the consumer to buy their offerings.

3. To remind about products on regular basis. There is market competition, so each company wants to remind the audience about their brands product.

4. To add value in the name of organization. Advertisement directly impacts on the name of company, if proper advertising methods are used then companies gain good name in market.

5M of Advertisement

When companies are developing an advertisements, first step of marketing managers should be on focusing the target market & buyers motive. Anyone can follow the five major steps of developing advertisement. These 5 major steps are known as 5M of advertising. 

1. Mission 

2. Money

3. Message

4. Media

5. Measure

Advertisments

Let's discuss this 5M of advertisement in details

1. Mission

The main objective behind any advertisement is known as Mission. The decisions related to the mission should be taken carefully because other purposes are depending upon the mission. Mission can be referred as setting of objective.

2. Money

Money is most important factor as it a acts as a key factor towards the success of advertisement. Most of the companies invest their huge amount of money in ads to get successful in business. However, it should have some constraints to control the budget of ads. Mos of the times costly ads are published on TV, radio, newspapers etc

3. Message

Message is the key to any ads. It refers to text or content of the ad, which should be very clear. This is designed through the words, pictures, videos, slogans etc. Message should be very clear & impactful. Companies are recruiting the writers & artists for this purpose. New Technology should be use to show your message to audience, it will be beneficial. Choosing & designing of message is very important aspect of any ad.

4. Media

After preparing good message, marketers should be able to decide right media for reaching the target audience. As mentioned above, ads can be shown in TV , radio, posters, internet etc. Media selection plays vital role as the most of audience is now using social media for shopping online. Wrong selection of media may lead to monetary loss & negative review from audience. For example, if marketer wants to show ads related to education or kid's comics, then the media should be used cartoon channels, educational channels on television.

5. Measure

The final step of advertisement is to measure the effectiveness of advertisement. It's very important to evaluate whether the designed ad for audience is effective or not. It's essential to eliminate the additional cost of ad which are not giving good outputs. By evaluating, marketers are able to redesign the structure of ad to avoid failure. This step concludes that evaluation & control of advertisement is necessary.

Advantages of Advertisement

1. Quick turnover & smaller inventory

2. Creation of goodwill

3. Steady Demand

4. Increasing sales

5. Encouragement to better performance

Disadvantages of Advertisement

1. Multiplication of needs

2. Increasing costs

3. Wastage of resources

4. Misrepresentation of facts

5. Managerial difficulties

Thank you !!!